Twitter remains one of the top social media tools on the market today, according to Twitter they process 340,000,000 Tweets per day and have over 140,000,000 active users. With this kind of access one can imagine why Twitter remains a key tool for successful marketing strategies. While each organization will find a different level of success, there are a few tips to help maximize your success on Twitter.
Keep your Tweet to 125 characters or less:
You only get 140 characters and the goal is not just to tweet your message but to get other people to re-tweet the message so you can maximize your coverage. If you max out, the retweet may cut off the last part of your message, and should that be the URL – you will impact the effect of the tweet. So try to keep your message short!
Follow the right people:
The common misconception is that the more followers you have the better coverage you will get. The reality is that a more targeted approach generates greater results. You do not want to follow everybody that follows you – you need to do your homework and make sure the company or person you follow meets your standards.
You are far better off having 25 super followers that are willing to retweet your message and or post about your products on their blog than trying to gain 6,000 random followers. A good place to start is trying to follow industry experts who do a lot of retweeting – the goal is to get your tweet retweeted. So you may wonder how you gain these super users, the first thing to do is to start following them, some will follow you back if your tweets have value to them. You should also follow their blog and comment as frequently as possible, this will most likely get you recognized and increase your odds of having your message picked up.
Utilize Twitter’s search feature:
One of the most underutilized feature available from Twitter is their search function,, located at
http://search.twitter.com. This search feature allows you to see what people are talking about in real time, which can change how you tweet. It is also recommended that you get an RSS feed for the keywords that are most important to you. You can do this on Twitter by clicking “RSS feed for this query” near the bottom of the page after entering a search term.
In addition, you should be aware of which hashtags are critical for your industry and business. To identify the right hashtags for you, you can go to
hashtags.org and enter any hashtag and see how it’s trending.
The time of your Tweet is critical:
Most users of Twitter do not read tweets that are more than a few hours old, so you want to send your tweets during the optimal time of the day. The best time to do this is during business hours for the Eastern Time Zone. Retweeting tends to drop off by the end of the day. Of course each business is different so while this is a good general rule to follow, understand your industry may have a more optimal time, especially if you are focused globally.
Frank Toscano is a 15+ year specialist in cloud based services focusing on Product Management, Marketing and Security within the Cloud. He has worked for EasyLink Services and Premiere Global Services in a global role providing hosted services to Fortune 1000 clients. He is currently seeking employment with a cloud based provider in a senior level Product/Marketing role.
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