Are You Maximizing Facebook for Your Business?

Many businesses understand that they must have a social media strategy, but many companies do not fully understand how to accomplish this. In order to be successful, let’s first understand the demographics of Facebook. According to a recent report on Pingdom the average age for a Facebook user is 40.5 years old. Here are some additional stats that may alter your way of thinking about Facebook, 65% of Facebook users are 35 or older and Facebook and Twitter have the same gender distribution: 40% male, 60% female.

Here is what is truly interesting about the age trend for Facebook and Twitter. Compared to a previous survey Pingdom did 2.5 years ago, the age of the average Facebook user has gone up two years, while the age of the average Twitter user has gone down two years. In other words, Twitter’s user base is getting younger, while Facebook’s is getting older.

So now that you understand who is using Facebook, let’s start to figure out how you maximize your exposure. The first thing you need to consider is how to build a strong fan base. Your Facebook page can drive traffic to your website, increase sales and build customer loyalty, but like anything else you have to carefully create your presence. Make sure your page is using your company name and any specialized keywords that your business is typically found under.

You want your page to stand out from competitors, to do this, you need to engage your fan base, for example, you can customize the tabs of your page to highlight your business, including photos, videos, hot items and genera discussions. You also need to keep the content fresh, there is nothing like going back to a website several times to see no updates, so while it may take you some time each day, make sure you stay current with your content, otherwise your fan base will go elsewhere. If you want to grow your fan base quickly, Host contests or giveaways, according to Facebook, research by Forrester shows that contests, giveaways and promotions are the fastest ways to build fans to your page.

Another great way to increase your exposure is to collaborate and connect with Facebook Applications, they are a great way to network and do business through your Page. Facebook has over 50,000 applications on its platform. There are Facebook apps available for everything, including Twitter, Wordpress, Google Reader, and many others. To get your business moving start with the following, and build from there, Add the RSS Feed application to incorporate your blog , add the LinkedIn Profile application to promote your LinkedIn account by posting a badge on your Page, add the Twitter application to incorporate your Tweets.

Once you have built your page you need to gain exposure by getting everyone involved, don’t just put up a Business Page and forget about it. Monitor the feeds, make updates and discuss industry trends, product reviews and relevant events. Encourage employees to be active and participate on your Page. The more people involved on Facebook, the more exposure your company will receive With fresh content and lots of activity, your Page will build in strength and become successful — no one will follow a stagnate page. You should also join other Facebook groups and become fans of other Business Pages to build a network of conversations

Frank Toscano is a 15+ year specialist in cloud based services focusing on Product Management, Marketing and Security within the Cloud. He has worked for EasyLink Services and Premiere Global Services in a global role providing hosted services to Fortune 1000 clients. He is currently seeking employment with a cloud based provider in a senior level Product/Marketing role.

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