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Thursday, September 13, 2012

Apple’s New iPhone 5

Apple’s new smartphone is unleashed. Apple unveiled the iPhone 5, at a press event in San Francisco’s Yerba Buena Center for the Arts on Wednesday. Apple has made significant changes to the iPhone 5, which Apple is quite proud of. “We’ve updated every aspect of iPhone 5,” Apple’s SVP of Worldwide Marketing Phil Schiller said at the event. The device goes on sale September 21 and here are some of the major changes from previous versions.

iPhone 5 provides a larger, 4-inch screen while utilizing a longer body, which also will provide another row of apps (because you can never have enough apps). This will also mean all apps will need to be updated to take advantage of the larger screen size, those apps that are built for the oler versions will still work, but will have black borders in the extra space.

The iPhone 5 is thinner and lighter than older versions. The body is built entirely of glass and aluminum, and measures 7.6 mm thick and weighs 112 grams. The iPhone 5’s screen delivers a 326 PPI, 1136×640-pixel Retina display and provides a considerably sharper display than the previous apple phones. The iPhone 5 also features Apple’s latest processor, the A6 chip. The processor is two times faster than the A5 chip and is considerably smaller. That means better graphics performance in addition to iOS improvements and better gaming. Battery life is designed to last just as long even with the improved performance. Apple says that you should be able to get eight hours of talk time, eight hours browsing and 10 hours of video playback with the iPhone 5.

The new iPhone 5 still uses the 8-megapixel sensor, but it is signifintly smaller than the camera in the iPhone 4S. There are also some great improvements, including a dynamic low-light mode, a better image-sensor processor, spatial noise reduction and a smart filter that can recognize where uniform color and texture should be within a shot. Despite the improvements, Apple claims the camera is 40 percent faster at taking photos.

Apple is now using three microphones to improve voice recognition and noise reduction. Apple also improved the iPhone 5’s speaker. The iPhone 5 will come with new Apple EarPods that the company claims are more durable, have a more natural fit, and boast impressive acoustic quality.

One of the more frustrating change will probably be the elimination of the 30-pin dock connector. The iPhone 5 has a smaller, 8-pin dock connector, which Apple has named Lightning. Apple’s belief is that the world is relying more on wireless than hard connections. Apple has worked with several manufacturers to create compatible accessories, but for those who do want to stick with their old accessories, Apple has made an adapter plug.

In the U.S., the phone will be offered via AT&T, Verizon and Sprint on Sept. 21. The iPhone 5 will come in three storage sizes: 16GB, 32GB and 64GB, and will cost $200, $300, and $400, respectively, with a two-year contract. For those who want Apple’s latest creation in their hands on launch day, you can start pre-ordering the phone a week in advance, starting on Sept. 14.

Frank Toscano is a 15+ year specialist in cloud based services focusing on Product Management, Marketing and Security within the Cloud. He has worked for EasyLink Services and Premiere Global Services in a global role providing hosted services to Fortune 1000 clients. He is currently seeking employment with a cloud based provider in a senior level Product/Marketing role.

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