In 2025, the cloud conversation has changed. What was once
about migration is now about optimization. According to a recent
survey of 500 U.S. IT decision makers by Wanclouds, 89% of organizations
plan to increase cloud budgets this year, and 84% are operating in
hybrid or multi-cloud environments. Yet nearly two-thirds say that cost
optimization is their top priority, an intriguing contradiction that reveals
how organizations are thinking about growth and efficiency simultaneously.
That paradox presents an opportunity, not just for cloud
providers, but for anyone building technology products or services that depend
on understanding what IT leaders are actually struggling with. The best way to
uncover those insights? Ask them directly.
Why Cloud Spending Is Growing — and Why That Matters
Cloud budgets are expanding for several reasons:
- AI
adoption is accelerating. Generative AI, model training, and data
pipelines are driving new demand for compute and storage.
- Hybrid
work remains entrenched. Organizations continue to invest in cloud
collaboration, security, and monitoring tools.
- Regulatory
complexity is increasing. Enterprises are balancing innovation with
compliance, often requiring specialized cloud environments.
But these same forces make visibility, cost control, and
accountability more difficult. The rise of shadow IT and overlapping SaaS
contracts means CIOs need better data, and better questions, to guide
investment decisions.
A well-designed survey can help surface those answers.
What to Ask in Your Next IT Decision-Maker Survey
If your business serves the IT, cloud, or SaaS ecosystem,
now is the time to engage your audience with a 2025 sentiment survey. Here are
five questions to include:
- Budget
Direction:
“How is your organization’s cloud budget changing in 2025 compared to 2024?”
→ Reveals whether respondents are expanding, maintaining, or cutting budgets, key for market forecasting. - Optimization
Priorities:
“Which cost optimization strategies are you currently exploring (e.g., FinOps, AI-based monitoring, contract consolidation)?”
→ Highlights trends and solution opportunities. - Multi-Cloud
Maturity:
“How many public cloud providers does your organization actively manage?”
→ Indicates how complex the average deployment is, and where integration pain points may lie. - AI
Integration:
“Are you using AI or machine learning to optimize your cloud infrastructure or application performance?”
→ Captures awareness and adoption trends around emerging tools. - Vendor
Expectations:
“What factors most influence your satisfaction with cloud vendors, price, performance, support, or innovation?”
→ Helps vendors refine positioning and product roadmaps.
From Data to Direction
Collecting data is only the first step. The true value comes
from interpreting what that data says about market direction. Are
customers looking to consolidate vendors? Do they trust AI-driven optimization
tools? Are cost constraints pushing innovation to the edge?
Surveys give you early visibility into those shifts, long
before they show up in sales data or renewal trends. When analyzed properly,
they inform go-to-market strategy, content planning, and even pricing
decisions.
Let MAT Services Help You Listen Smarter
At MAT Services, we specialize in building custom
survey programs that turn feedback into foresight. From IT buyers to healthcare
executives, we design questions that illuminate what your customers need next,
and translate those insights into action.
Stop guessing what your market wants. Start asking the
questions that matter.
📊 Learn more at
MATServices.com
